Hi everyone, well, this is our 19th year now with Drifta, and it’s growing an amazing community of drifta fans, and people who are camping ‘the drifta way’ : ) so we thought we’d group much of this together on this page.. we’ll have some popular blog pages, some exclusive drifta fans products, and much more.. : )
Drifta is a lot different from many companies, we do a lot more than just build products, and a lot more than just sell products.. we do both, and only make or sell products we use ourselves, and of course, we do all our own design, product testing and marketing. We are based in a small regional town, and are now the largest employer in Gloucester, with around 95 staff.. all our profits over the years have been re invested in the company, to grow the company and expand our range.. we have been successful in being able to keep all our manufacturing in Gloucester, in Australia, something that is increasingly challenging, trying to maintain a large workforce, in a small town, in an environment where manufacturing is very difficult and expensive.. but that’s our passion, and that won’t ever change.
Drifta is also unique in that we make, and supply such a wide range now of equipment for the camping and 4wd community. We make a wide variety of kitchens, we are the largest manufacturer of custom 4wd drawers now in the world, we have a huge range of tough and practical canvas bags almost to suit every need , we have a huge range of quality practical camping equipment such as silky saws, hultafors axes, firepits and we only sell the quality products.. you don’t need to sift thru a heap of crap to find the good products.. and of course we make the range of DOT campers, so this is what has allowed for the drifta lifestyle to develop, a lot of fans are having a complete campsite full of drifta products.. so we have become a one stop shop for camping and 4wding touring. Also with our webcart, we’ve grown into a large online retailer , focused on quality practical products, all backed by the drifta brand.
We’ve also been able to team up with some unique brands from overseas, such as Uniflame and Snow Peak from Japan, Factor 55, Bubba Rope & Deadman from the USA, Indeflate & Quickpitch from South Africa and Alu-Box from Denmark, all of whom build very high quality functional camping products that just weren’t available in Australia before.. this has been a huge job, and I’ve had to invest over a million dollars just to have the products here, in stock, available, and a warehouse to store wrap and pack, so it’s been a big investment, both in time and money.. but the products are very popular and have become a big part of the ‘drifta lifestyle’ and the ‘drifta community’ .. so that will only continue to build.
So yeah Drifta has sort of grown from having a heap of fans, to now the fans starting to become a community, of like minded campers.. it’s becoming a bit of a drifta lifestyle, sharing common interests, like a love of the outdoors, an ‘outside’ style camping, (as opposed to ‘inside’ camping, ie sitting inside a caravan with the tv on) sitting around the firepit, cooking beautiful food, having an organised campsite, getting a bit away from the crowded caravan parks, enjoying the aussie bush, camping with friends and family, having some quality gear and equipment, and caring for the bush… we are really very lucky here in Australia, we have some of the most beautiful unspoilt camping and 4wd areas in the world, so it’s great to be able to make the most of it with good equipment, and a passion for camping..
So yeah here is our Drifta Community page, we’ll be putting more up as we go along, and have just hosted the 3rd annual Drifta Fans Camping Event at Camp Cobark just out of Gloucester, recently held one in the Vic High Country as well in FNQ, not to mention the 2nd SE Qld held at Bluff Creek Kenilworth in Sept 2019.
We are all super keen to celebrate the 20 years of Drifta in 2020!
As always, thanks for everyone’s support, always really appreciate it.. : ) luke the drifta